As 2012 is drawing a close, we are recounting some of the cultural and language blunders and insensitivities that made headlines this year. Like in the years before, this year we have also seen our fair share of controversial and interesting headlines, from unintended funny commercials to misinterpretation of cultural and historic information.
The most important yet most neglected aspects of translation are the many factors that make a translation outstanding. These determine whether or not a translation “works” or not. These translation fundamentals are easy to miss, and we have seen repeated failures for lack of attention to them.
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